1. Optimise Page Titles (Title Tags)

Use your primary keyword close to the beginning of the title

Keep it under 60 characters

Make it specific and relevant to Australian searchers


Example: “Plumbing Services in Sydney | Fast & Affordable”


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2. Write Compelling Meta Descriptions

Include target keywords naturally

Summarise the page content in 150–160 characters

Add a local hook like “serving Melbourne” or “Sydney-based experts”



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3. Use Header Tags (H1, H2, H3) Strategically

Include your main keyword in the H1 tag (only one per page)

Use H2s and H3s to break up content and include related terms

Make headers user-friendly and descriptive



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4. Include Target Keywords Naturally in Content

Place primary keywords in the first 100 words

Avoid keyword stuffing

Use related terms (LSI keywords) throughout the text



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5. Optimise Images with Alt Text

Use descriptive alt text with relevant keywords

Name image files properly (e.g., sydney-electrician.jpg)

Compress images for faster load times



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6. Add Internal and External Links

Link to other helpful pages on your site (internal linking)

Include 1–2 reputable external links for authority

Use descriptive anchor text



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7. Use Clean URLs

Keep URLs short, relevant, and keyword-rich

Avoid symbols and unnecessary numbers

Use hyphens between words
Example: www.example.com/digital-marketing-brisbane



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8. Mobile Responsiveness

Ensure your website is mobile-friendly

Check how content displays on phones and tablets

Google prioritises mobile-first indexing



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9. Improve Page Speed

Compress images and enable browser caching

Minify CSS, JavaScript, and HTML

Use reliable hosting (preferably local to Australia)



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10. Optimise for Local SEO

Add location-based keywords (e.g., “Perth dentist,” “Adelaide web design”)

Use your business address and contact info consistently

Embed a Google Map on your contact page



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11. Add Schema Markup

Use local business schema to improve search appearance

Mark up address, phone number, and business hours

Helps Google better understand your business info



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12. Ensure High-Quality, Relevant Content

Content should answer user queries clearly

Avoid duplicate or thin content

Regularly update and refresh outdated information



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How Yumpress Can Help

At Yumpress, we help Australian businesses boost their search rankings with tailored on-page SEO strategies. Whether you’re based in Sydney, Melbourne, Brisbane, or beyond—we make sure your website is fast, keyword-optimised, and conversion-ready.

Let us handle your SEO while you focus on growing your business.